Multicultural marketing is a priority for leading brands.   Ethnic minorities represent $2.5 trillion in buying power and continues to grow.  As a market science company, ECS has changed traditional direct marketing and targeting techniques by enabling our clients the ability to capitalize on today’s market realities.  We offer proven 1:1 intelligent data driven market development models.

The ECS 1:1 solution clones your best customer to achieve your ideal customer.  We go beyond profiling, by understanding and refining our customer’s segmentation approach.  Using traditional mass market demographic data, our proprietary ECS Intel Platform produces data that when analyzed further describes cultural attributes within a defined cultural segment.  We are using analytics to identify and creating ideal customers beyond traditional multicultural attributes by creating psychographics that provide meaningful, relevant 1:1 personalized marketing.

Targeted 1:1 campaigns are created; producing media (print, digital, and e-media) designs that are customized and personalized to the targeted segments through ethnicity, image and language.

Contact us for more information.